In this episode of The Business of Motorsports, Kelley Earnhardt Miller sits down with Jessica Fickenscher, the Chief Experience Officer at Speedway Motorsports, to dive into her incredible 26 years from intern to executive. Jessica pulls back the curtain on what it takes to enhance the fan experience at NASCAR events, from innovative engagement strategies to the game-changing revival of North Wilkesboro. Discover how fan feedback drives decision-making, why affordability matters, and the creative ways Speedway Motorsports keeps fans coming back for more. Jessica also shares her passion for grassroots racing programs like Legend Car Racing and the powerful community impact of Speedway Children’s Charities. This is more than a conversation—it's an insider’s look at the challenges and triumphs of modern motorsports. From global expansion plans to personal career advice, Jessica’s insights reveal the heart and hustle behind one of SMI’s most dynamic leaders. Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

This conversation was an instant classic. From 2021, Dale Earnhardt Jr. welcomes his brother Kerry Earnhardt for an honest conversation about Kerry’s childhood, meeting his father, and living with Dale Jr. Along with co-host Mike Davis, Dale and Kerry Earnhardt fill in the gaps about his childhood that Junior never knew. The eldest Earnhardt son details his family situation from a young age when Dale Sr. left the picture, and what life was like growing up with no knowledge of his other family. Find out what Dale did in the middle of the night that pissed Kerry off. Who caused the phone bill to be so damn high? They explain. The two also swap stories about working together at the dealership, including the time Dale Jr. got fired. As Kerry then secured an opportunity to race at Dale Earnhardt Inc., find out how it all came shockingly crashing down the night of his father’s death. Find out what Kerry has been up to since moving on from his racing career, including details about the legal battle he faced trying to use the rights to his last name with his Earnhardt Outdoors brand. Then the guys crack open some cold ones to end the show and promote the launch of Kerry’s new beer. Chapters: 00:00 Childhood Memories and Family Dynamics 06:04 Discovering Family Secrets 11:47 First Contact with Dad 18:04 Building Relationships and Trust 23:47 Racing Dreams and Family Bonds 45:02 Navigating Roommate Challenges 57:02 Racing Opportunities and Early Experiences 01:09:07 Transitioning from Racing to Home Building 01:12:02 Legal Battles and Brand Development 01:14:55 Crafting a New Venture in Brewing Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

Dale Earnhardt Jr. is back after racing the iconic No. 8 Budweiser late model at Florence Motor Speedway this past weekend. With a thrilling drive from 40th to 2nd before a fuel pump failure ended his night, he and special co-hosts TJ Majors and Joey Meier cover everything—from getting the “yips” to the gravity of the return of the Bud 8. It’s not just about the South Carolina 400; they also dive into College Football Rivalry Week and the perfect foods for a tailgate (including, of course, snacks made with Hellmann’s Mayonnaise). To wrap things up, Dale Jr. answers fan-submitted questions during this week’s #AskJr. Join him as he tackles questions about NASCAR 2003, the silly season, and his return to the broadcasting booth. We also want to know your thoughts in the comments below: Is Die Hard a Christmas movie? Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

Kelley Earnhardt Miller is back for another session of the Business of Motorsports with longtime sports marketing executive Steve Uline. With the recent announcement that JR Motorsports had secured the rights to the DEI-Styled number 8 and plan to run the iconic Budweiser red paint scheme at the South Carolina 400 in a new partnership with Anheuser-Busch, Kelley wanted to chat with the mastermind and driving force behind the memorable sponsorship campaign. Steve fills listeners in on his journey to becoming a sports marketing director, which involved stints in the service industry before coming on at Anheuser-Busch as a director for Bud Sports TV. He admits that he applied for the position in sports marketing several times before finally getting the job, a process that took eight years. He and Kelley relate on the value of exposure and experience in the workforce and how that prepares you for any situation encountered in professional settings. Steve explains how the Dale Earnhardt Jr. and Anheuser-Busch partnership came to be, which took the place of a longtime deal with Hendrick Motorsports. After the Bud car at Hendrick was underperforming, the company began looking for a new driver to get behind and realized that Dale Jr. was making his way through the NASCAR ranks at a rapid pace. Kelley and Steve talk about how Dale grew into the role as a brand ambassador and how his level of stardom elevated Budweiser back into relevancy in the beer market. Steve shares several hilarious stories from the Bud-8 days and still considers the campaign to be his finest achievement in his sports marketing career. Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com