Kelley Earnhardt Miller is back for another session of the Business of Motorsports with longtime sports marketing executive Steve Uline. With the recent announcement that JR Motorsports had secured the rights to the DEI-Styled number 8 and plan to run the iconic Budweiser red paint scheme at the South Carolina 400 in a new partnership with Anheuser-Busch, Kelley wanted to chat with the mastermind and driving force behind the memorable sponsorship campaign. Steve fills listeners in on his journey to becoming a sports marketing director, which involved stints in the service industry before coming on at Anheuser-Busch as a director for Bud Sports TV. He admits that he applied for the position in sports marketing several times before finally getting the job, a process that took eight years. He and Kelley relate on the value of exposure and experience in the workforce and how that prepares you for any situation encountered in professional settings. Steve explains how the Dale Earnhardt Jr. and Anheuser-Busch partnership came to be, which took the place of a longtime deal with Hendrick Motorsports. After the Bud car at Hendrick was underperforming, the company began looking for a new driver to get behind and realized that Dale Jr. was making his way through the NASCAR ranks at a rapid pace. Kelley and Steve talk about how Dale grew into the role as a brand ambassador and how his level of stardom elevated Budweiser back into relevancy in the beer market. Steve shares several hilarious stories from the Bud-8 days and still considers the campaign to be his finest achievement in his sports marketing career. Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

The racing off-season might be here, but Dale Earnhardt Jr. is back in the studio for a bonus edition of Dirty Air. He is joined by his wife Amy and the rest of the Download crew to start to prepare for the holiday season: 02:14 The Mike Tyson-Jake Paul Fight 13:16 It’s Bud 8 Race Week! 17:50 Is It Too Early to Listen to Christmas Music? 24:55 Earnhardt Household Christmas Eve Traditions 27:40 What Do Isla and Nicole Want From Santa This Year? 31:31 What’s on the Menu for Thanksgiving? 39:34 Dale’s Hilarious Habit When Getting Tailored 44:00 A Collection of ... Socks? 47:32 Preparing the Fifth Wheel for Florence This Weekend 51:35 Dale and Amy on Gift Giving Do’s & Dont’s 1:03:58 The Hellmann’s Tailgate Draft 1:21:15 Monday Night Football Betting Picks 1:27:30 White Flag To End It Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

Dale Earnhardt Jr. sits down with a legendary figure behind the scenes of motorsports, longtime car owner and sponsor, Mike Curb. After falling in love with motorsports at an early age through the magazine pages of Motor Trend and National Speed Sport News, Mike made the acquaintance of race promoter Cary Agajanian at an early age and began taking in races at the famed Ascot Park. Mike pursued an interest in music and when a song he wrote became a jingle for Honda, he dropped out of college and pursued commercial soundtracking full-time. Mike simultaneously developed a recording company, Sidewalk Records, and a career in politics at the suggestion of Ronald Reagan, but his love for auto racing remained tried and true. He entered business with Agajanian owning local sprint cars, and the Curb-Agajanian Performance Group was born. Mike’s entry into involvement in NASCAR is a fascinating tale that stems from longtime NASCAR executive Les Richter serving as a chairman on his campaign for Lieutenant Governor of California. At Les’ request, Mike and his wife attended the 1980 Cup season opener at Riverside International Raceway as Grand Marshall and it was there that he was propositioned with the idea of becoming one of the first-ever sponsors for Dale Earnhardt. Mike also explains the events that led to Curb Racing fielding a car for Richard Petty in 1984 and how the famed picture of Ronald Reagan landing at the Daytona came to be. The interview covers Mike’s vast involvement in racing today, which includes co-ownership of 2024 NASCAR Truck championship winner Ty Majeski, his relationship with Ronald Reagan, and his career in the music industry. Chapters: 00:00 Introduction to Mike Curb and His Legacy 02:18 The Journey of Curb Records 06:33 From Jingles to Film Scores 12:41 The Intersection of Music and Motorsports 18:50 Early Influences and Passion for Racing 25:00 Involvement in Dale Earnhardt's Career 31:42 Political Career and Connection to Ronald Reagan 38:22 Political Journey and California Politics 41:43 Acting Governor and Responsibilities 43:12 Transition to Washington and Reagan's Influence 46:40 Reagan's Presidency and Personal Insights 50:01 The Intersection of Politics and Motorsports 58:46 Richard Petty and Team Dynamics 01:01:36 Dale Earnhardt's Career Decisions 01:07:17 Bringing Teams Together for Success 01:12:07 Reagan at Daytona: A Historic Moment 01:16:59 A Memorable Encounter with Ronald Reagan 01:19:53 Building Legacies: Richard Petty and Dale Earnhardt 01:22:18 Opportunities and Miracles in Life 01:26:32 The Drive to Keep Going 01:30:48 The Discovery of Music and Talent 01:41:14 The Importance of Partnerships 01:43:38 Reflections on a Fascinating Life Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

The NASCAR season has wrapped, and Dale Earnhardt Jr. is back from Phoenix as a championship car owner in the NASCAR Xfinity Series. He is joined by special co-host TJ Majors to recap how the points battles played out, plus: 00:56 - iRacing's Soundtrack Is In Progress... 05:48 - Joey Logano 3-Time Champ & Clutch Competitor 08:24 - Does the championship race need to leave Phoenix? 27:40 - Fan Reactions To The Format 53:12 - Dale's Emotions from Winning Xfinity Championship 1:27:27 - Justin Allgaier Joins To Discuss Race 1:46:21 - The NASCAR world mourns the loss of Bobby Allison 2:03:26 - Joey Logano Calls In From New York City 2:10:33 - NFL Parlay Bet of the Week During the Ask Jr. segment, listeners sent in questions regarding: 1:53:11 - Advice for the pace car driver to avoid crashing at Phoenix 1:58:39 - Dale Jr.’s conversation with Martin Truex at Phoenix this past weekend Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

In this episode of Dale Jr. Download Classics, we’re throwing it back to Episode 288 – Ken Schrader: The Best Day Ever, originally released in March 2020. As Dirty Mo Media prepares to launch our latest podcast, Herm & Schrader, we’re revisiting why Ken Schrader remains a fan favorite. In this classic episode, Ken sits down with Dale Earnhardt Jr. to discuss his early days in stock car racing, the evolution of the sport, and the strong camaraderie among drivers. They also share unexpected stories about fellow drivers, their personal bond, and the valuable life lessons racing has taught them. To close out the episode, Dale Jr. reads a heartfelt letter he wrote to Ken, expressing his gratitude following the passing of Dale Earnhardt Sr. Herm & Schrader launches November 13. The show will be available on all major podcast platforms & on Kenny’s YouTube channel! Head to the links below and join the H&S Family! ⬇️ Apple: https://apple.co/3YAbm0V Spotify: https://spoti.fi/3Yvf2AY YouTube: https://bit.ly/3UAsbYj 00:00 Introducing Ken Schrader 06:35 Schrader's Evolution of Racing 12:22 Indy 500 Aspirations 18:47 The Start of A NASCAR Career & Cheating Stories 30:07 "The Week" With Ken Schrader 52:44 Dale Sr. Stories of Payback, Wrecks, and Friendship 01:00:30 How Schrader Lost His Thumb 01:07:30 Schrader Looks Out For Jr. After Sr.'s Passing 01:18:25 The Car In The Flower Bed? 01:20:41 More Dale Sr. Stoires 01:28:12 Dale Jr.'s Heartfelt Letter To Ken Schrader Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com

In this episode of The Dale Jr. Download, Dale Earnhardt Jr. sits down with the Championship 4 drivers from the Xfinity Series for a no-holds-barred conversation leading into big finale. Dale Jr. digs deep into their mindsets, controversies, and rivalries that have defined their seasons and asks the tough questions everyone’s dying to know. From racing etiquette and the influence of NASCAR legend Wayne Auten to the significance of the Xfinity Championship and its impact on their careers, these drivers tell all. Who do you think will win the NASCAR Xfinity Series Championship this year? Follow Dirty Mo Media Facebook: https://www.facebook.com/DirtyMoMedia Twitter: https://twitter.com/DirtyMoMedia Instagram: https://www.instagram.com/dirtymomedia TikTok: https://www.tiktok.com/@dirtymomedia_ All About Dirty Mo Media: https://www.dirtymomedia.com